HTC has confirmed that it will be slashing its smartphone portfolio for 2012. HTC has learned quantity over quality is not the best strategy. In an interview with Mobile magazine, Phil Roberson, executive director of HTC U.K. and Ireland, said that HTC’s 2012 will look a bit different from its 2011.
“We have to get back to focusing on what made us great – amazing hardware and a great customer experience,” he said. “We ended 2011 with far more products than we started out with. We tried to do too much.”
In addition to focusing on fewer smartphone models, Roberson said that HTC will not spend as much resources on tablets, instead training its eye on capturing back lost smartphone market share

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