Further shifting attention on the iPhone towards gaming, an Apple executive has out-and-out said that the iPhone is a “gaming console†and claiming that it’s not just a phone, but a “console experience.†John Geleynse (AKA Director of Technology Evangelism at Apple) stated it at an iPhone Tech Talk in San Jose, near the company’s Cupertino headquarters.
While a bold statement, the claim is in line with an increasingly gaming-centric marketing strategy at Apple. Virtually all of the electronics firm’s video ads for the second-generation iPod touch have focused on gaming, while the majority of paid apps at the App Store have typically been games. Nintendo recently touted NPD Group data noting that it sold a near-record 1.56 million DS handhelds during November, but is likely to be outpaced by Apple’s iPhone sales alone: in summer, the company sold 6.9 million iPhones
