Cell Phone Hits! – Daily Phone Buzz

 

Have you caught the idea of first Gates & Seinfeld’s  commercial? Yes, It wasn’t so much about computers, Windows or even the rivalry with Apple. It was an awkward interaction between Gates and Seinfeld in a discount shoe store. The reviews were not very good – but Microsoft noted that it was only the first in a $300 million ad campaign. The second Jerry Seinfeld – Bill Gates ad has been released. At 4 minutes, 30 seconds the lengthy ads shows the two staying at a family’s home to connect with real people. It’s funnier than the first ad and while not directly mentioning Microsoft products should be accessible to more people than the first.
The two are subject to suspicion and abuse from a grandmother character, before they are eventually set up for trying to take a leather giraffe statue. The teenage girl in the family set them up after Seinfeld was found in her room, clipping his toenails.Their experience ends as they walk down the street with their luggage. Seinfeld probes Gate’s success in the computer industry, bringing up that he’s “connected over a billion people,” and wonders what could be next. When asked about whether the world would see frogs with email, a goldfish with a website, or an amoeba with a blog, Gates does a small robot dance at Seinfeld’s behest to confirm any of the above.

You can read the ad as a parody of the consumer focus groups companies like Microsoft obsess about. By embracing ordinary people — and contrasting them with the awkward rich guys — the ads are also a populist comeback to Apple’s “I’m a Mac-I’m a PC” ads that feature a hipster mocking an ordinary guy. Watch the video here.