HP announced late this afternoon it was partnering with fashion designer Vivienne Tam to create a “special edition notebook positioned to become the ultimate tech accessory for fashionistas around the globe.” For the Hong Kong-raised designer’s spring 2009 collection that was attended by US Open winner Serena Williams and Olympic swimmer Ryan Lochte, Tam was inspired by the heavily petaled flower that she said in show notes “are beautiful and symbolize prosperity, good fortune and happiness.” HP said the “top of the notebook is gleaming red and bursting with peony flowers. The peony design is meticulously carried inside the notebook, under the keypad. The notebook also features a complementary embroidered storage sleeve that helps keep the exterior protected while being carried as a clutch.”
The HP Vivienne Tam Special Edition notebook features an elegant peony design that blends Asian and Western cultures, antiquity and modern style, technology and fashion. “The peony is the national flower of China. They are beautiful and symbolize prosperity, good fortune and happiness,” said Tam. “Their many layers are similar to a modern woman who is as savvy in expressing herself with her personal style as she is with weaving technology into the fabric of her rich and multi-faceted life.” No other details were disclosed, but it’s somewhere between eight and 10-inchesThe HP Vivienne Tam Special Edition is expected to be available in early 2009.
In addition to working with Tam on the new notebook design and accessories, HP today launched a fully integrated virtual experience to help fashionistas around the globe find design inspiration online. HP has created a virtual catwalk, a designer tour hosted by Tam, and a “design bot” gadget inspiring users to dress up their computers with Tam-designed wallpaper, screensaver and icons – all of which are available now in the United States and in early October worldwide. The efforts were created in partnership with Glam.com and are available at www.tech-chic.com.
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