With its continuous innovative approach to help people discover, share and consume media; i.TV today reportedly announced the launch of a movie and TV guide service for the iPhone and iPod touch. Â i.TV is a free download for the iPhone and iPod touch, and is available exclusively in the US and Canada from the iTunes App Store.
Users are provided with current TV and movie listings that can be separated by categories such as genre, channel, or show. The app can be configured to automatically filter and exclude certain information such as adult content. The information that is sent to the phone is relevant to the user location and customized profile settings. In addition, it also provides direct viewing of movie trailers and TV show previews directly from the iPhone or iPod touch. i.TV is available now as a free download from the App Store.Â
Community-focused features add to the usefulness of this app, enabling users to discover programming and socialize around entertainment. To simply flick and browse channel can be difficult because of the load times. However, you can sort by genre, titles among other ways. It’s a one-stop shop for your TV and movie needs, and for the most part it does it well.


