Cell Phone Hits! – Daily Phone Buzz

 

Yellow Pages Group, New Zealand’s leading directory publisher, today announced that they will launch their WAP2.0 mobile search service in conjunction with mobilePeople and Local Matters. The new mobile search will allow Kiwis using their mobile service to benefit from a wealth of local information accessible on their mobile phones – via browser and/or two way SMS. Yellow Pages Group’s solution will be browser based and seamlessly integrate into Vodafone live! It will combine directory listings from Yellow(tm), a local map application and even give directions to a chosen destination.Jens Andersen, CEO and co-founder of mobilePeople, commented: “The rapid adoption of mobile search has created a huge opportunity for directory publishers in New Zealand to monetize through mobile search based advertising strategies.”

In addition the service also includes a new text function where users can text to search a business name, category or keyword and location. The text response includes one result and a deep link to the WAP solution for further results. There is an active click to call function for immediate connection. Yellow mobile is accessible via both mobile network operator portals in New Zealand and so has 100 per cent reach across both islands, in short every mobile user in New Zealand can potentially use the service.