LG Electronics is launching an online store for mobile phone applications on 14 July, with an initial focus on Asia and aspirations for a more global reach by year-end. Australia and Singapore will become the first country who will get LG Application Store. While, other Asian countries will be added soon β 15 different languages will be supported. LG Application Store will provide 2,000 apps available by year end and targeted for windows mobile devices. Currently, the developer site supports the Java software development kit and will support a virtual developer lab and over-the-air downloads for widgets by the end of the year, according to LG. The Store currently provides apps for Windows Mobile only β LG GM730 and LG KS20 β and itβs not clear yet when other handsets will be added.
“LG is more successful in Europe than the U.S. and will go after the market with the highest penetration first,” said Rob Enderle, principal analyst with the Enderle Group. “In Europe the open nature of the market works better for LG and they have a lot more freedom.”
