Sony Ericsson’s own ambassador – Wimbledon champion Maria Sharapova – donned a rather striking dress at an event in London on the 17th June.The iridescent scales that run up one side of the dress move and light up when the phone rings, enabling its owner to know about calls even in noisy places. The inspiration for it came from the designer, Georgie Davies, when thinking about how hard it is to hear your phone ring while at a bar. The Bluetooth-enabled lights exist in a group of small, white translucent scale embellishments that run down one side of the dress from the shoulder to the hip
No word yet on whether the dress will ever hit the market.
