Motorola’s AURA has appeared at the company’s website. The handset is priced at a lofty $2,000. The handset itself is made up of more than 700 individual components, including its stainless steel housing that contains technology that includes a 2-megapixel camera, a quad-band GSM radio, Bluetooth 2.0 with EDR support, and 2GB of built-in memory accessed via a micro USB jack. There are no memory card slots for adding memory, however. The AURA will play back music files and has e-mail support over the EDGE data network, though browsing the Internet is not possible.
What makes this thing so freakin’ expensive?
*World’s first 16 million color, circular display with 300 dpi resolution
*Scratch-resistant 62 carat lens
*Stainless steel housing with chemically etched textures and patterns
*Swiss-made main bearing, which serves as the foundation allowing the blade to rotate with seamless precision
*Custom-engineered rotating mechanism which has 130 precision ball bearings that drive the assisted-opening blade
*Gears composed of Rockwell 50-55 hardened steel, protected with the same coating used in high-performance racing engines
*In total, 700+ individual components comprised of features including up-scaled, nickel-chrome-plated exposed screws
*Mirror polish finish with PVD coating, the same used when making luxury watches
Aluminum keypad.
