Cell Phone Hits! – Daily Phone Buzz

The new Motorola AURA that looks simply gorgeous seems as an effort to grab a piece of the luxury handset market and compete with likes of Vertu and Mobiado. The $2000 ‘Aura’, which has a circular screen, 62-carat sapphire crystal lens, and 200-part rotating mechanism that’s “more like opening a luxury car door than accessing a mobile device.” According to Motorola’s website, the expensive device combines “superb craftsmanship and a distinctive interface” and delivers “a sensory experience that is second to none for those with refined tastes.”

Besides the call quality you will find a 2-megapixel camera, microUSB port, Stereo Bluetooth, multimedia player, the quad-band GSM/GPRS/EDGE (850/900/1800/1900 MHz), web browser, CrystalTalk Technology, 2GB of internal memory, and 7.3 hours talk time with 400 hours if on standby. There’s no 3G radio on board, though I doubt the lack of it will mean much for the uber-rich folks who buy these kind of phones.The 4.97-ounce handset is available exclusively from the MOTO STORE