Samsung and LG Come Together for US Mobile DTV Standard

A ceremony at Seoul Plaza Hotel in Seoul, Korea, on May 14, 2008, the two companies (LG and Samsung)  agreed to cooperate in order to assure rapid adoption by the Advanced Television Systems Committee (ATSC) of a single common in-band mobile DTV standard.

“LG and Samsung are already world-class in digital TV and mobile communications, Through this collaboration, we also have an opportunity to lead the North American mobile DTV market.” said LG President and Chief Technology Officer Woo Paik. Added JongWoo Park, President of Samsung Digital Media Business: “Our collaboration on North American mobile DTV standardization will help accelerate the ATSC standardization of mobile TV technology, which will benefit both consumers and broadcasters.”

ATSC is expected to adopt the mobile/handheld DTV standard for the North American market in early 2009 following trials of the technology by the Open Mobile Video Coalition (OMVC), a group of leading U.S. broadcasters who are vigorously promoting the development and early deployment of mobile DTV.