Comedian Jerry Seinfeld will star in a $US300 million marketing campaign for Microsoft aimed at burnishing the image of its computer operating system. Look! People don’t really hate Vista, they just think they do!” a huge new ad campaign featuring Bill Gates and Jerry Seinfeld. Microsoft Corp. has followed its recent Mojave Experiment marketing campaign by signing up the advertising endorsement of American comedian Jerry Seinfeld. The company, whose recent quarterly profit growth has been upstaged by Apple, is hoping that the 54-year-old comedian will help make Windows seem less stale and outdated. Seinfeld’s representatives were not immediately available for comment and Redmond, Washington-based computer software giant Microsoft declined to discuss the matter. The theme of the campaign will be “Windows not Walls,” the Wall Street Journal reported today, and will focus on “breaking down barriers that prevent people and ideas from connecting.” The ads will begin appearing September 4. The Wall Street Journal said the $US300 million marketing campaign is one of the largest in the company’s history.
