Sony Ericsson has just launched PlayNow Kiosk, a new mobile download service for Asia Pacific to attract more customer. The new service, which comes as part of a content licensing partnership with Sony Pictures Entertainment, will have over 23,000 DRM-free songs, 30 movie titles, four TV series and 25 games at launch. Put as simply as possible, these kiosks will be situated in over 80 Sony Ericsson stores in Indonesia, Singapore and Malaysia (during the first wave of rollouts), and users wielding SE handsets can plug in to browse / download TV shows, games, ringtones and music.
Concerning with the price, movies available on the same day as the local DVD release cost S$24.99 (US$18.40) per title, while each TV series episode and music track is priced at S$2.99 (US$2.20). Music albums start from S$19.99 (US$14.72) and a compilation of 50 pre-selected tunes cost S$9.99 (US$7.36). Games, on the other hand, begin from S$5 (US$3.68) per title. Users will need to purchase a stored value smart card from Sony Ericsson stores, plug their phone to the kiosk, and browse the available content via a touchscreen panel before downloading directly to the handset.PlayNow Kiosk is expected to “create an opportunity for impulse buys and instant gratification” as the service is available in strategic places such as train stations
