Cell Phone Hits! – Daily Phone Buzz

A document  outlined the plans of the company Sony Ericsson to bring to the Russian market for women’s version of a mobile phone – Sony Ericsson F305 Hello Kitty Edition. According to Sony Ericsson, the target audience of the proposal are girls aged 10 to 30 years. And, From 1st untill March 31, 2009 large-scale advertising campaign will take place in the written press (magazines Cosmopolitan, Glamour, Elle, etc.) on the Internet  and advertising in the subway. There aren’t any details as to what it’ll include, but the obvious would be special Hello Kitty content, such as ringtones and wallpapers.

The Hello Kitty F305 will be soon released in Russia, and the estimated cost of the phone – 7500 rubles.