Mobile network operator Vodafone UK (NYSE: VOD) has announced the launch of a new mobile music store, Vodafone Music, which includes a song preview facility and a visual library to help users search for tracks. The service is available to download through the multi-media portal Vodafone Live! Initially its available on 11 handsets: SonyEricsson: W910, W890 ,W880, W850, V640, V630, K850, K800, K770, K610 and Nokia: N73. Music Shop is powered by RealNetworks. Tracks start at £0.99 and albums £5.99 and Vodafone is heavily touting the new service’s simplicity, visual library and user-friendliness. Music fans who have recently bought a new handset can use the “Activate My Phone” feature within the menu, which allows them access to all their existing and previously purchased music from Vodafone live! completely free of charge, providing them with an easy and stress free way of retrieving all their downloaded tracks.
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